Physic Labs
Step 1 of 4: Magnetic force on a charge carrier in the sliding rod
Intuition

Like dust kicked up when you swing a plank through the air: the charge carriers in the rod get 'swept' across the field lines and the field flings them toward the two ends of the rod.

Fm=q v⃗×B⃗F_m = q\,\vec v \times \vec B
Analysis

A conducting rod of length ℓ\ell slides at speed vv on conducting rails in a uniform magnetic field BB perpendicular to the rail plane. Every charge carrier qq inside the rod is dragged along at speed vv, so it feels a magnetic force Fm=qvBF_m = qvB directed along the rod — this force separates the charges and produces an EMF.