Step 1 of 4: Magnetic force on a charge carrier in the sliding rod
Intuition
Like dust kicked up when you swing a plank through the air: the charge carriers in the rod get 'swept' across the field lines and the field flings them toward the two ends of the rod.
Analysis
A conducting rod of length slides at speed on conducting rails in a uniform magnetic field perpendicular to the rail plane. Every charge carrier inside the rod is dragged along at speed , so it feels a magnetic force directed along the rod — this force separates the charges and produces an EMF.